As a result of Nickelodeon and Spin Master's relationship, some international branches of Nick also show episodes of the series, but Spin Master remains the sole owner of the PAW Patrol property (and its merchandise licenser). It was announced that Nickelodeon was selected as the United States broadcaster for PAW Patrol in April 2013. In its country of origin, Canada, TVOntario partnered with Spin Master to air PAW Patrol. Frank Falcone (the president of Guru Studio) revealed to Maclean's magazine in 2016 that his animators were skeptical of the 'toyetic' concept of the show at first, but nonetheless signed on to produce it. Animation for the show, provided by Guru Studio, was being finalized by late 2012.
Once one of Chapman's ideas was chosen, Spin Master began designing toys.
(This truck idea would eventually become an integral part of the show in the series, the PAW Patrol pups' doghouses transform into their rescue vehicles.) British TV producer Keith Chapman was approached by Spin Master to develop a franchise around the truck concept. Spin Master revealed in a 2015 presentation that the concept for PAW Patrol originated in a prototype for a transforming truck toy. Since Spin Master is a toy company, PAW Patrol was designed with merchandise in mind from the beginning.
